Ferdinand Porsche was the automobile engineer with more than one thousand patents to his name, and had an important role in the development of aircraft and tanks to take for the German army. In the 1920s he was appointed chief engineer at Mercedes-Benz in Stuttgart and later set up their own engineering. It is, among other things, the Volkswagen. He has been chief of operations at the plant where Volkswagen was made, Wolfsburg, and at the end of the war he was interned by the Allies.

He released a few years and immediately thereafter he began building his first car on his son, Ferry Porsche. The car was named the Porsche 356, after Ferry, and he was a sports car like the Volkswagen styling. Indeed, the same four-cylinder Boxer engine, and the front or rear, as was VW. This meant that it was far from being a powerful sports car, is not boasting but only 40 horsepower and top speed of 87 km / h (140 km / h). Say a large elegant and innovative body of the Porsche 356 was first available as a result inchomhshóite and then as hard. Father and son developed by the workshop of Erwin Komenda, a master of restrained streamlining who had one of the metal plates and design techniques to Ferdinand Porsche from VW beetle.

The 911 became instantly recognizable: it had an attractive sloping bonnet reminiscent of the 356, what later became characterized as “frog eye” headlights, curves running from the top edge of the windscreen to the rear bumper, and a straight waistline. From a functional and technical point of view it shared more in common with a BMW 1500, but it retained the distinctive stylistic features of the original Porsche. The new 911 became the keystone of Porsche’s identity, even though the design was not always fully appreciated. During the 1970’s and 1980’s, many Porsche designers attempted to distance Porsche from its legendary design and nearly brought the company to the edge of disaster. The more modern 924 model, “a people’s Porsche”, developed with Volkswagen, as well as the 928 fell short fulfilling expectations, and failed to allow the company to branch out in new directions and styles.

But in 1990, the appearance on the company to realize that some perceive as a straitjacket style was in fact market advantage. During that period, Porsche accepted the timeless nature of traditional design to be very profitable. Nearly forty people now worked in one design division committed to further improving long 911th such developments included the 911 GTI, raised in-house designer Anthony R. Hatter as a powerful combination of sports and racing cars. In 1999, proudly disclosed the Porsche chief designer of the new Boxster, Porsche makes it possible to establish a second independent range of popular models.